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Whatever it is, the way you tell your story online can make all the difference.

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Why Social Media Marketing is important for your business?


1.79 billion people use Facebook every day, 2.7 billion people use it every month and 9M+ advertisers are active on it.


1 billion+ people use Instagram monthly and interestingly 84% of people discover new products.


Resonating Twitter trends increases +18% message association, +8% brand awareness and +3% purchase intention.


The world’s largest professional network with nearly 740 million members in more than 200 countries.


YouTube has over 2 Billion monthly logged-in users worldwide with 500+ hours of content uploaded every minute.


89% of people on Pinterest use it for purchase inspiration and 98% of pinners report trying new things they find there.

“It’s important to be where your audience of potential customers is today, and where they might be tomorrow. It’s better to be ahead of the curve than behind.”

Social Media  Marketing Services Competitor AnalysisSocial Media StrategyPaid Campaign ManagementCommunity Management

Our digital strategy sparks with the market analysis of the product or services you are offering. Identifying local competitors that are performing best in audience and content engagement helps us to develop the strategy that stands at its peak.

Without a strategy, you might be posting on social media platforms for the sake of posting. Without understanding what your goals are, who your target audience is, and what they want, it’ll be hard to achieve results on social media.

Our social media marketing strategy starts with 5Ws:

  1. Why do you want to be on social media?
  2. Who is your target audience?
  3. What are you going to share?
  4. Where are you going share?
  5. When are you going share

Your Social Media Marketing goals can be one or more.

  1. Increase brand awareness
  2. Drive traffic to your website
  3. Generate new leads
  4. Grow revenue (by increasing signups or sales)
  5. Boost brand engagement
  6. Build a community around your business
  7. Provide social customer service
  8. Increase mentions in the press
  9. Listen to conversations about your brand

Facebook advertising campaigns allow for both text and photos to be displayed on your advertisement for maximum audience engagement. You’re able to target your audience based on interests, demographics, and geography, while also determining how much you want to pay per click or pay per mille (cost per 1000 impressions).
Facebook alone has over 900 million unique users spending over 700 billion minutes per month on the site. Do you want to advertise where your customers are spending their time? Then you’ve got to advertise on social media.

Instagram marketing (done through the Facebook ad platform) is a must-have for any business with visual products and services. Not only is it the second-most popular social platform, but 74% of users log on daily. You’re able to target your audience based on interests, demographics, and geography, while also determining how much you want to pay per click or pay per mille (cost per 1000 impressions).

YouTube is the second largest search engine and has a larger adult audience than any cable network. Unlike television, when you invest in a YouTube marketing campaign, you can target your ad only to your target audience. Plus, advertising on YouTube is as easy as connecting it to your AdWords account.

LinkedIn advertising services allow you to engage with more B2B customers. About four out of five LinkedIn members drive business decisions, and members have 2x the buying power of other social platforms. There are two paying options in LinkedIn Ads—cost per click or cost per mille (cost per 1000 impressions).

Twitter allows you to choose the objective of your campaign, including tweet engagements (retweets, favorites, replies), website clicks, app installs or engagements, followers, or even leads, and it only charges you when your specified action occurs. Additionally, Twitter allows a maximum daily budget and maximum cost per action.

A single angry customer has a voice that carries to others whether it’s through word-of-mouth, sharing screenshots, or the trail of comments they leave behind online. Our community management solution helps our clients to manage their reputations online.

Monitoring: Listening in on and tracking conversations that relate to your brand.

Engaging: Keeping conversations alive and proactively engaging with customers, prospects, and influencers.

Moderating: Weeding out comments and conversations that don’t add value, and troubleshooting customer complaints.

Measuring: Analyzing how your brand is perceived and getting real, unfiltered feedback.

You can set up Google Alerts (free) or BuzzSumo Alerts to keep tabs on mentions that relate to your brand online.

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