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Pay Per Click (PPC)

PPC helps the business to generate leads through targeted ads.

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Why Google is the right place to advertise?

Google Ads is a service that helps brands to promote to increase traffic on the respective website. The best thing about the Google Ads account is its budget and ad control, which means that you can control your campaigns at any time. Google Search is where people search to find products, information, services or location i.e. best food nearby, particular business location, reviews. Your ad can appear on Google or partner websites, or YouTube, whenever someone is searching for keywords relevant to your business. Whether they’re on mobile or desktop, a well-timed ad can turn people into valuable customers.

Google Search Ad Services by Tayyab Amin Digital

Get the results that matter to your Business

Drive website visits

Grow online sales, bookings or mailing list signups with online ads that direct people to your website.

Get more phone calls

Increase customer calls with ads that feature your phone number and a click-to-call button.

Increase shop visits

Get more customers in the door with business ads that help people find your company on the map.

How Google Ads can help you?

Google Search

With billions of searches per day on Google, you can use Search ads to make sure potential customers notice your brand, consider your offerings and take action.

Google Display

Display ads can help you promote your business when people are browsing online, watching YouTube videos, checking Gmail or using mobile devices and apps.

How to setup Google Ads?

Keyword Research

The right keywords can get your ad in front of the right customers.

Ad Content

Set-up Google search or display ad text, image and video.

Choose Audience

Connect with potential customers by selecting relevant keywords people are searching for on google.

Set Daily Budget

Set a daily budget, and pay per click. You’ll never pay more than your monthly max.

Increase website traffic On-page SEOOff-page SEOTechnical SEOLocal SEO

When people go to Google, they’re looking for something specific. That means they have the intent to perform certain actions. Google Search Ad can help you to get in front of customers when the online user is searching for businesses like yours on Google Search and Maps.
Google AdWords is so powerful (and profitable) to reach your potential customers. AdWords lets you cheat whenever someone is searching over google. Instead of waiting around, building up an arsenal of content and links over the course of a few months, you can jump straight to the #1 position on the page.

Display ads are ads that are shown on the articles, videos, or websites that consumers browse. With Google Ads, you may serve your ads on the Google Display Network, a collection of over two million websites that reach over 90% of Internet users across the globe.

Reach potential customers when they watch or search for videos on YouTube – and only pay when they show interest. Video ads can help you broaden the awareness of your brand by capturing attention and driving demand at scale.

  • Create your video ad

Upload your video to YouTube. We’ll give you tips on the best runtime for your goals.

  • Choose your audience

Determine who sees your video based on location, age, interests and more.

  • Set your budget

Decide on a daily budget and monthly cap. You’ll never pay more than your monthly limit.

A display campaign can help you Capture attention with banner ads, images and videos.

YouTube advertising formats

There are several types of ads that may appear during or next to your videos when you’ve turned on video monetization.

The table below reflects ad options available in YouTube Studio, where you can control placement of ads to appear before (“pre”), during (“mid”), or after (“post”) the video.

Video ad format Description Platform Spec
Skippable video ads Skippable video ads allow viewers to skip ads after 5 seconds. Desktop, mobile devices, TV, and game consoles Plays in video player (option to skip after 5 seconds).
Non-skippable video ads

 Non-skippable video ads must be watched before a video can be viewed. Desktop, mobile devices, TV, and game consoles Plays in video player.

15 or 20 seconds in length, depending on regional standards.
Bumper ads

 Short, non-skippable video ads of up to 6 seconds that must be watched before a video can be viewed. Bumper ads are turned on when skippable or non-skippable ads are turned on. Desktop, mobile devices, TV, and game consoles Plays in video player, up to 6 seconds long.
Overlay ads

 Overlay image or text ads that can appear on the lower 20% portion of a video. Desktop only 468×60 or 728×90 pixels in size

Source: Google Support

The Search Network is powered by the keywords that people use and Search ads show up to potential customers the moment that they start looking on Google for what you offer
On the other hand, the Display Networks are concerned with other partner sites and are controlled by the theme of the site or topic. So, when running Display ads, you might not reach those who are actively searching for what you offer. But, you’re still getting potential eyeball who is likely to be interested in your products or services. This may help you to reach a larger or completely new audience than simply through search.

Google Ads let you target your ad to the type of customers you want depending upon their interest.

Andrew Delaney,

Social Media Marketing Manager at Hubspot

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