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Why Search Engine Optimization is important for your business?

Search engine optimization (SEO) is a process of optimizing your brand website with the goal of improving your rankings in the search results to attract more organic traffic.

SEO - Tayyab Amin Digital

How does Search Engine work?

Crawling

Before Google can even consider ranking your content, it first needs to know that it exists, Hence Google bot crawls the website.

Indexing

Store and organize the content found during the crawling process. Once a page is in the index, it’s in the running to be displayed as a result to relevant queries.

Ranking

Store and organize the content found during the crawling process. Once a page is in the index, it’s in the running to be displayed as a result to relevant queries.

Search Results

On the basis of ranking, google shows the most relavant information to the users.

Increase website traffic On-page SEOOff-page SEOTechnical SEOLocal SEO

On-page SEO is all about optimizing web pages to rank higher in search results to get more eyeballs. It includes both the content, image and HTML source code of a page that can be optimized, while off-page SEO refers to links and other external signals.

  • Keyword research
  • Content optimization
  • Title tag optimization
  • Page performance optimization
  • Internal linking

The goal is to provide both perfect content and UX while showing search engines what the page is about.

Off-page SEO  is all about the activities that you carry outside the website to impact your search ranking. i.e. is link building, social media, and local SEO. Quality backlinks plays a vital role to show search engines that your website has authority and value. Off-page SEO simply tells Google what others think about your site. For example, if you’ve got a lot of valuable links pointing to your pages, search engines will consider that you’ve relevant content that provides value for users. Link building may involve techniques like:

  • Social media to build trust and authority of the website
  • Email outreach
  • Link building

Remember that a successful SEO strategy consists of trio of on-page, off-page SEO and technical SEO.

Technical SEO refers to optimizing your website for the crawling and indexing phase. With technical SEO, you can help search engines access, crawl, interpret, and ranking your website.

Local SEO is the process of ‘optimizing’ your online presence to attract more clients/customers from relevant local searches.

  • Optimize for Google My Business.
  • Engage on social media and add posts to Google My Business.
  • Ensure your name, address, and phone number are consistent online.
  • Optimize online directories.
  • Add location pages to your website.
  • Create local content.
  • Ensure your website is mobile-friendly.
  • Get inbound links with relevance and authority.

“It’s important to be where your audience of potential customers is today, and where they might be tomorrow. It’s better to be ahead of the curve than behind.”

Andrew Delaney,

Social Media Marketing Manager at Hubspot

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