In June 2020, India banned 59 Chinese applications due to the tension that aroused in the Ladakh region. Among these, the most popular applications were WeChat and Tiktok. India was the TikTok’s biggest foreign market, which consisted of approximately 120 million users. YouTube realizing the need and opportunity launched its application rival to the TikTok. The “YouTube Shorts” creator videos are limited to 15 sec and it has incorporated all the TikTok features.
Every month, 2 billion viewers visit YouTube to laugh, learn, and connect. YouTube has provided the users and platform to build entire businesses on YouTube. Similarly, YouTube shorts will also enable the content creators to earn via using this platform.
YouTube shorts has emphasized to keep content creation easy and fun. It has multi-segment camera to string multiple video clips together that can be recorded with music. Moreover, it also has speed controls, timer, and countdown.
These videos are appearing on the homepage in a row that is dedicated to Shorts, the company announced in a blog post today. An example of how Shorts will appear can be seen in the image.
YouTube is testing its “shorts” beta version with as many people as possible. It includes new “create” icon spots that will appear prominently in the app. The “create” icon rolled out with the Shorts beta on Android, with plans to bring the icon to iOS devices soon. There is no news about when the Shorts feature will be available in other countries including the US.
The launch of YouTube Short has made the TikTok application providers think of bringing more engagement in their application.
Let’s see, whether YouTube will be able to compete with the TIKTOK in other regions of the world. Having a huge existing audience will surely help them to escalate at a fast pace.