Digital marketing has proven to be one of the most efficient ways for the construction and design industry to reach prospective clients. Architects in the construction industry can increase their target market by adopting digital marketing.
Digital Marketing Strategy for Architects
- Responsive Attractive Websites
- Search Engine Optimization
- Social Media Marketing (SMM)
- Pay Per Click Advertising (PPC)
- Digital PR & Media Outreach
- Blogs
1- Responsive Attractive Websites
- Positions your company as an expert
- Improves customer service & support
- Increases brand exposure & leads generation
- Online Portfolio
2- Search Engine Optimization
- Increases brand awareness & traffic organically
- Positions your company as an expert in organic search
- Increases ongoing organic traffic & leads
- Higher conversion rate than all other channels
(66% of all industry leads come from search)
3- Social Media Marketing
- Grows brand awareness organically (or paid)
- Positions your company in the conversation
- Gets free (& paid) ongoing traffic & leads
4- Pay Per Click
- Increases brand awareness & traffic via paid ads
- Gets consistent ongoing traffic & leads without waiting
- Offsets slow periods while waiting for organic traffic
5- Content Marketing
- Increases brand awareness & traffic organically
- Positions your company as an expert in your niche
- Increases ongoing organic traffic & followers
6- Digital PR
- Gains brand awareness from top industry publications
- Positions your company as an industry expert
- Builds longer-term brand authority vs other channels
7- Blogs
- Educational content to increase engagement
If you have any questions at all about the specifics of maximizing these digital channels, feel free to reach out us at +923217177674 for a free 20-minute digital marketing consultation.
